Your Facebook cover image is the first thing viewers and visitors will see when they visit your page, and that's precisely why it's so crucial to make the first impression last longer. The cover image shall convey the message of what your brand is and what it stands for. Since you only got one picture, you certainly have to make the most of the given opportunity. To be more precise, it's one shot at making a good lasting impression and at the same time conveying your intentions.

Facebook is the only social media platform which is consistent in engaging users with its features, while other platforms are constantly offering new features, juggling with the constant improvements. Facebook hasn't lost its authenticity and is still holding its core.

Before putting an image as the cover photo, first things first you need to know Facebook's guidelines so that the blunders don't follow you. Here are some factors you should consider while you go on to choose your brand's Facebook page cover.

Some factors to consider while choosing Facebook's page cover

Another way to utilize the given space for your Facebook cover is by showcasing a product which has been the best seller for the longest time in the market and something you're advertising. That way you can make the most of the opportunity in several ways, such as the one product you're showcasing will increase its sale, another by alarming visitors and customers about your best seller product. If a visitor doesn't even plan to buy something and sees a highlighted product, they might give it a shot, which will eventually lead to an increase in sales.

For example, Huge beauty brands like Estee lauder do a good job at making their cover photo shine by exhibiting their night repair product along with a sleek, well-thought-out image coupled with a design aesthetic that matches its brand identity. And so many high-end brands use this strategy to increase sales, earn trust, and drive traffic.

Showcasing your employees and team members in your cover photo is yet another great way to humanize and advertise your brand. It inspires trust in ways you've never thought, for instance, if a visitor visits your page and finds out that you have a huge team behind the idea they somehow find it more reliable to see faces if not familiar they will still end up trusting your brand. Not just that but, a few friendly faces your customers can relate with will only build trust, that it's not a BOT-optimized brand and is a human-oriented brand.

Talking of a live example, a team picture from a company retreat in Madrid as a Facebook cover photo a few years ago got attention. You are not only providing value but at the same time making your team members feel important. That will eventually lead to their increase in productivity, and feeling validated. The team is such an essential part, so with the photo, they can showcase the community to see the people behind the huge name and feel relaxed and joyful, as not many big brands do that.

It is also a great opportunity to serve some values through your cover page and encourage people to join and support you in the good cause. Putting such pictures on the Facebook cover photo communicates your message and values to the fullest. It's also a great way to showcase the social cause you endorse and encourage people by providing value to society.

Since the cover photo is the first thing visitors notice when they land on your brand's Facebook page, it can land you a lot of business opportunities as well. When you'll research the world's top brands, you'll certainly notice the amount of effort and thoughts that go on while creating a remarkable cover image.

These three expert tips or ideas will help you design a remarkable cover image and how you can align your brand's Facebook page cover with your business objectives.